Behind CNN’s Hologram

November 16, 2008
The original company that developed the idea is SportVU, an Israeli-based company funded by  private investors, the Israeli Government and the skywalker fund, of which I can’t find any meaningful information, SportVU was started as a new way of filming soccer games *

A SportVU designer, Gal Oz said

it can look even more realistic. Hurley said the blue glow around Yellin and Will.i.am was added intentionally to avoid confusion.

“We could have had a much crisper, more realistic shot, almost to the extent where the viewer at home would have had no idea even that the person wasn’t really there,” Hurley said.

“You don’t want to have the effect where it looks so good that for every future live shot, you have people on the blogs saying, ‘Oh they’re not really there–they’re in a studio, faking the moon landing.

The Founder of SportVU, Miky Tamir is also the founder of ORAD.  This is from their website on the about us page.

Orad`s mission is to realize the potential of proven and emerging electro-optical, video and real-time image processing technologies for TV broadcasting, virtual reality and sports events, enabling Orad to provide a one stop technology shop for all its customers.

They specialize in TV graphics but also fiddle with virtual reality, as seen in the pictures below

Miky Tamir is also the founder of Vumii

The events of 9/11 transformed our daily reality, challenging the security industry to make quantum leaps in developing technologies to protect against threats to life, property and nations.

Vumii, Inc. was founded to respond to those challenges

Vumii specializes in night vision and surveillance technologies

The technology is obvious cool and cutting edge, but I can’t help but say that when I first heard of it I immediately thought “this reminds me of project blue beam“. The argument is not whether blue beam is a literally reality or not, simply stating that all this new media technology and holograms and virtual reality reminds of it.

And this article by Jon Ronson

Then there’s the prophet hologram – “the projection of the image of an ancient god over an enemy capitol whose public communications have been seized and used against it in a massive psychological operation.”




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